Swiping Right on God

Sophie Publig

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PostScriptUM #54:
Swiping Right on God by Sophie Publig

Swiping Right on God investigates how spirituality mutates in the age of platform capitalism. Through media theory, meme analysis and posthuman philosophy, Sophie Publig traces how angelcore aesthetics and digital mysticism reroute the internet as a sacred infrastructure, giving rise to Network Spirituality. Between post-irony and belief, kawaii semiotics disguise ideology in softness, forming an affective interface between ritualistic devotion and algorithmic governance.

Sophie Publig is an internet archaeologist exploring digital ecosystems and their artefacts. Based at the Weibel Institute for Digital Cultures at the University of Applied Arts Vienna, her research and teaching focus on the dynamics of digital cultures through critical post-humanism. She wrote her dissertation on the history of internet memes in 2023 and is currently examining the Girl Online, digital occultism and trajectories of schizoposting.

EN | 10.5 x 16.7 cm | 24 pp | COLOUR | soft cover | 2025
ISBN 978-961-7173-64-2 (Printed)


Colophon

Sophie Publig
Swiping Right on God

PostScriptUM #54
Series edited by Janez Fakin Janša

Publisher: Aksioma – Institute for Contemporary Art, Ljubljana
Represented by: Marcela Okretič

Co-publisher: The Weibel Institute for Digital Cultures
Represented by: Clemens Apprich

Proofreading: Miha Šuštar
Design: Federico Antonini
Layout: Oskar Kandare

Cover image: meme by @user_goes_to_kether, Instagram, January 2024

© Aksioma | All text and image rights reserved by their respective authors
Ljubljana, November 2025

Published as part of the programme
tactics&practice#16: Are You A Software Update?

Supported by the Ministry of Culture of the Republic of Slovenia and the Municipality of Ljubljana.

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