Since the second half of the 90s, storytelling has become a central strategy in hacktivism and media art, whereas before, actions and performances aimed at creating disturbance, boycotts and resistance. To Inke Arns – theorist of media art and artistic director of Hartware MedienKunstVerein in Dortmund – media artists and performers such as Yes Men, Christoph Schlingensief, RTMark, Laibach and Ubermorgen have chosen the strategy of “over identification”, which uses narrative and storytelling, in many of their works.
In the projects Voteauction (2000), Psych|OS (2002), EKMRZ-Trilogy (2005–2008), through narratives and counter-narratives, the artist duo Ubermorgen.com enable the audience to understand the complex structures that underlie the functioning of society. By releasing made-up stories into the mass media, they succeed from time to time in launching a certain topic and its reaching a global audience. Potentially mobilizing it.
Inke Arns: STORYTELLERS OF THE INFORMATION AGE. On the role of narrative in UBERMORGEN.COM’s work
Series edited by Janez Janša
Production: Aksioma – Institute for Contemporary Art, Ljubljana
Represented by: Marcela Okretič
Design: Luka Umek
Layout: Sonja Grdina
(c) Aksioma | Text and image copyrights by authors | Ljubljana 2014
Printed and distributed by: Lulu.com
In the framework of Masters & Servers
Originally published in: Domenico Quaranta (ed.), UBERMORGEN.COM, pp. 78-89, fpeditions, Brescia 2009.
The project was realized in partnership with MGML – The Museum and Galleries of Ljubljana and with the support of the Austrian Cultural Forum, the Ministry of Culture of the Republic of Slovenia and the Municipality of Ljubljana.