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In this essay, Jussi Parikka, writer and professor in digital aesthetics and culture at Aarhus University, explores the concept of scale. He argues that nothing actually works on the 1:1 scale, so we needn’t be simplistic about scale. Nothing is really self-identical, because all is mediation. All is radically about scales, relations and friction. Across media and aesthetics, in every field which has had to negotiate how to inscribe abstraction in a communicable, tangible form, scale is mobilised inside and into the techniques of knowing. The simplicity of measurement is only apparent, it hides a series of scalar loops that reveal something essential: scale is the middle of an intertwining bundle of forces.
Scale is a generative notion and it entails an ethic-aesthetic meaning: scales standardise and potentially destabilise, and creating methods for other scales can be seen as an ethical practice.
EN | 14.8 x 21 cm | 17 pp | COLOUR | soft cover | 2023
ISBN 978-961-7173-24-6 (Printed)
ISBN 978-961-7173-23-9 (Digital)
Colophon
Jussi Parikka: There is Plenty of Room in the Simulation
PostScriptUM #45
Series edited by Janez Fakin Janša
Publisher: Aksioma – Institute for Contemporary Art, Ljubljana
Represented by: Marcela Okretič
Proofreading: Miha Šuštar
Design: Luka Umek
Layout: Sonja Grdina
Cover image: Rosa Menkman, Decalibration Target: Start of Image Marker, Drone footage, produced by transmediale with the support of the Stimuleringsfonds Creative Industries NL, January 2023. Photo by Rosa Menkman | https://beyondresolution.info/TARGET
(c) Aksioma | All text and image rights reserved by the author | Ljubljana 2023
Supported by the Ministry of Culture of the Republic of Slovenia and the Municipality of Ljubljana
Published in the framework of the programme Tactics & Practice #14: Scale and transmediale / a model, a map, a fiction
This research has been supported by the Czech Science Foundation funded project 19-26865X “Operational Images and Visual Culture: Media Archaeological Investigations.”
Related event: Tactics & Practice #14: Scale