Molleindustria, the “brand” name of Italian game designer Paolo Pedercini, has been a project of reappropriation of video games and a call for the radicalization of popular culture since 2003. On the occasion of the “All Work, No Play” exhibition at Aksioma Project Space in June 2015, a significant selection of its games was made. The exhibited games deal with the theme of the conflict between life and work, as (video)games can be used to address critically socio-political issues such as flexibility, precariousness and alienation. In this essay, Paolo Ruffino, member of the art group IOCOSE and academic, explores the working conditions of independent game developers, who are often forced into patterns of self-exploitation and are exposed to the risk of over-individualisation. With its unresolved co-existence of an individual and a group, Molleindustria provides an enlightening case giving meaning to the word independence.
Paolo Ruffino: When one is too many: Molleindustria and Paolo Pedercini
Series edited by Janez Janša
Publisher: Aksioma – Institiute for Contemporary Art, Ljubljana
Represented by: Marcela Okretič
Proofreading: Philip Jan Nagel
Design: Luka Umek
(c) Aksioma | Text and image copyrights by authors | Ljubljana 2015
Printed and distributed by: Lulu.com
In the framework of Masters & Servers
Realized in partnership with FH Joanneum (AT) and Drugo More (HR) and with the support of the Creative Europe Programme of the European Union, the Ministry of Culture of the Republic of Slovenia and the Municipality of Ljubljana.
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.