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Price: 5€
Language: English

The Girl is a paradox, at once hypervisible and impossible to define. Despite cultural efforts to erase or redefine her, she persists, mutating through media, politics and technology. She is not just an aesthetic persona, but an active force, capable of absorbing and subverting ideological narratives. By tracing her intertwining with AI, consumerism and gender politics, Quicho reveals the Girl’s extraordinary abilities: she can escape control and, in so doing, never truly disappears.

Alex Quicho is a theorist, artist and research director based in London. Her practice incorporates critical writing, performative lectures and moving image, with a focus on how emerging technologies warp social reality and vice versa. She studied critical writing at the Royal College of Art and teaches narrative theory for MA Narrative Environments at Central Saint Martins. Her work has been featured in Wired, Frieze, Dazed, Vogue, Spike, The Face, MIT Technology Review and more.

EN | 10.5 x 16.7 cm | 16 pp | B/W | soft cover | 2025
ISBN 978-961-7173-58-1