Eternal September – The Rise of Amateur Culture

Valentina Tanni, Smetnjak, Domenico Quaranta


Eternal September. The Rise of Amateur Culture is a group exhibition that explores the relationship between professional art making and the rising of amateur cultural movements through the web, an historical event that is triggering a big and fascinating shift in every field of culture, especially visual culture. This catalogue features a curatorial text by Valentina Tanni, together with an interview with artist Matthias Fritsch, the man beyond the Technoviking meme, an essay by artist group Smetnjak on practicing critical theory in the form of internet memes, and visual documentation of Tanni’s ongoing curatorial project The Great Wall of Memes. Featured artists: Mauro Ceolin, Paolo Cirio, Electroboutique, Paul Destieu, Matthias Fritsch, Colin Guillemet, David Horvitz, Maskull Lasserre, Aled Lewis, Dennis Logan (Spatula007), Valeria Mancinelli and Roberto Fassone, Mark McEvoy, Casey Pugh, Steve Roggenbuck, Helmut Smits, Paweł Sysiak & Tymek Borowski, TheGamePro, Phil Thompson, Wendy Vainity.


Eternal September The Rise of Amateur Culture (exhibition catalogue)
Texts: Valentina Tanni, Smetnjak, Domenico Quaranta
Language: English
Edited by: Domenico Quaranata
Publisher: Link Editions, Brescia, 2014
Co-publisher: Aksioma – Institute for Contemporary Art, Ljubljana
Proofreading: Anna Rosemary Carruthers
Design: Fabio Paris
Supported by: Creative Europe – Culture Subprogramme, Istituto Italiano di Cultura in Slovenia
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. This license lets you remix, tweak, and build upon this work non-commercially, as long as you credit the Author and license your new creations under the identical terms. To view a copy of this license, visit
Printed and distributed by:
ISBN 978-1-291-98060-8
This book is realized in the framework of Masters & Servers, a joint project by Aksioma (SI), Drugo more (HR), AND (UK), Link Art Center (IT) and d-i-n-a / The Influencers (ES).
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Published on the occasion of the exhibition Eternal September, curated by Valentina Tanni, Škuc Gallery, Ljubljana, 2014

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