One Star Review Tour

With One Star Review Tour, Selena Savić, Gordan Savičić and !Mediengruppe Bitnik look at how rating systems shape the perception and experience of a place. In contemporary data-driven environments, credit scores, social influence rankings and product/service reviews dictate choices regarding, for example, selecting a doctor, shopping or dining out. One of the most widely used evaluation schemes online is the five-star system. Its popularity stems from the ease of judgement it proposes, its implied clarity (five is better than one) and the way it transforms personal opinions into objective values by way of aggregation (individual reasoning doesn’t matter if many people come to the same conclusion).

While the reviews are often nothing more than personal opinions, their cumulative values have become a driving force for the service and tourist industries as well as many other sectors of the economy. For businesses, reviews have become a feared measure of success or bust.

Not all sites, services or products can align with conventional consumer requirements. To obtain the five-star rating, they must be easy to consume, readily available, impressive, fun or “instagrammable”. And while privately owned companies can fight bad online reviews, public spaces can hardly talk back or ask Google to leave them alone.

The exhibition at Aksioma explores what it means when places we love are scrutinised and publicly rated: it investigates the politics of rating systems and engages with the power of reviews to produce real effects.