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multithread #3:
Archaeology of a Promised Future
Sofi Xian

Archaeology of a Promised Future is a caring and precise investigation of internet and consumer aesthetics. Through a case study of Frutiger Aero – originally a consumer aesthetic collaboratively coined by the author and since transformed into an internet aesthetic – the work weaves a complex web of visual, sonic and conceptual influences that structure our highly mediated lives. Drawing on countless unique perspectives and references, from Linux theming communities and music genres like Shibuya-kei to molecular gastronomy, the work constructs an entirely new vocabulary for understanding how aesthetic experience is produced, distributed and felt. In the afterword, Valentina Tanni maps out the methodology of consumer aesthetics research within a broader history of reading culture through its many surfaces. 

Sofi Xian is an interdisciplinary researcher, computational linguist and experimental photographer. Her interests are in media culture, technoculture, memory, and cultures as systems. She co-founded the Consumer Aesthetics Research Institute and founded digicam.love. 

EN | 10.5 x 16.7 cm | xx pp | COLOUR | soft cover | 2026