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multithread #2:
Digital Occultism
Sophie Publig & Mikkel Rørbo

Digital Occultism charts out the history of memetic circulation, situating it within a genealogy of occult logics. It operates as a constitutive force deeply embedded in technoculture and shapes how reality itself is produced. Tracing the emergence of fictions from early internet cultures to contemporary platform environments, it examines how they produce material realities, how politics operate as psychological warfare, and how desires are engineered through algorithmic feedback. In the afterword, Zach Blas takes us in and spits us out through the inverted, heretical vision of CULTUS, into the underside, rendering visible occult epistemologies operative within it.

Sophie Publig is an internet archaeologist exploring digital ecosystems. Her research and teaching move across critical posthumanism, aesthetics and digital cultures. She analyses online artefacts, from meme ecologies to networked subjectivities to internet folklore.

Mikkel Rørbo is an interdisciplinary researcher and producer of cultural detritus. His work focuses on difference, desire and abstraction, in particular how these are instantiated in computation and agency both inside and outside of capital.

Both are based at the Weibel Institute for Digital Cultures, Vienna.

EN | 10.5 x 16.7 cm | 116 pp | COLOUR | soft cover | 2026
ISBN 978-961-7173-68-0