Adam Harvey
Privacy Gift Shop


Aksioma | Project Space
Komenskega 18, Ljubljana

21 June – 21 July 2017
Opening hours: TUE-FRI 12 pm – 6 pm

Exhibition opening: Wednesday, 21 June 2017 at 7 pm

Artist talk: City Art Gallery, Mestni trg 5, Ljubljana,
Tuesday, 20 June 2017 at 7 pm


"The NSA declined to comment on Harvey's work, as did the Office of the Director of National Intelligence." ― Washington Post



The Privacy Gift Shop is a marketplace for counter-surveillance technology, privacy accessories, and new ideas about privacy. It was founded by Berlin-based American artist Adam Harvey in 2013, and since then, it has been presented as a “concept store” in many institutional venues, including The New Museum, New York, and other locations in Hong Kong, Tel Aviv, Vienna, and London. It has also been discussed on magazines and newspapers, including Wired, Motherboard, and the Observer. In 2015 the Privacy Gift Shop joined NEW INC, the art+tech incubator led by the New Museum in New York City. The store is currently located in Berlin, and sells its outcomes also through an online store, available at

The project wants to “normalize otherwise controversial ideas about surveillance and encourage a critical speculative discourse about issues related to data, surveillance, and privacy.” Its products include the OFF Pocket Phone Case, which blocks wireless signals and protects your phone from stealth data;  the IXNY Tee, a redesign of the iconic “I Love NY” T-shirt featuring an OCR-resistant font that makes it difficult for the NSA to decipher; the Metal Dollar Bill, a copper wallet insert that shields your credit cards from RFID skimming; and the Stealth Wear collection, a series of garments – conceived in collaboration with fashion designer Johanna Bloomfield – inspired by burkas and hijabs that shield against thermal imaging, a surveillance technology used widely by military drones to target people.

More recently, the Privacy Gift Shop launched Think Privacy (2015), a year-long art campaign conceived to raise awareness about emerging issues in the age of data collection. The campaign collects statements that are part education and part provocation, printed over coloured backgrounds reminiscent of motivational posters, and presented in various formats, including wall placards, coasters, refrigerator magnets, mugs, and other ephemera.

Creative resistance to surveillance was a topic in Adam Harvey’s research long before the Snowden revelations. In 2010 he launched CV Dazzle (also included in the show at Aksioma Project Space), a research project about creating a form of camouflage against computer vision, using haircuts and make-up to make a face unrecognizable to most surveillance algorithms. By creating and marketing relatively cheap products that follow the same approach, the Privacy Gift Shop takes a step forward, and realises the artist’s ambition “to bring privacy and counter-surveillance ideas to a wider audience and engage in discussions about how art, design, and creativity can play a role in protecting privacy.” [1]

In Ljubljana, the project will be displayed at Aksioma Project Space in a hybrid gallery / popup shop setup, with tentacles reaching out to MSUM and MGML’s Museums Shops, where, from this summer onward, it will be possible to buy various “souvenirs” specially produced by Aksioma for the launch of the Privacy Gift Shop in Slovenia.


[1] Quoted in  Stephanie Murg, “I Spy: New Museum Opens ‘Privacy Gift Shop’”, in Adweek, September 9, 2013, online at

Production of the exhibition:

Aksioma – Institute for Contemporary Art, Ljubljana, 2017

Artistic Director: Janez Janša
Producer: Marcela Okretič
Executive Producer: Sonja Grdina
Public Relations: Alja Žorž
Technician: Valter Udovičić
Documentation: Jure Goršič (photo), Gregor Gobec (video)

Partners: Museum and Galleries of Ljubljana, Moderna galerija
Media sponsor: Europlakat, Radio Študent

The solo exhibition Privacy Gift Shop is realised in the framework of State Machines, a joint project by Aksioma (SI), Drugo more (HR), Furtherfield (UK), Institute of Network Cultures (NL) and NeMe (CY).

This project has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Supported by: the Creative Europe programme of the European Union, the Ministry of Culture of the Republic of Slovenia and the Municipality of Ljubljana

Aksioma | Institute for Contemporary Art, Ljubljana


Side programme
Adam Harvey
Computer Vision, Surveillance, and Camouflage

TUE, 20 June 2017 at 7 pm

City Art Gallery
Mestni trg 5, Ljubljana

This talk will explore new ways of appearing and disappearing in a machine readable world including strategies for blocking face detection and thermal imaging, and tools for advanced visual-metadata analysis.


Metadata Kills

Ljubljana, 17 - 24 June 2017


Adam Harvey

Adam Harvey is an artist and independent researcher based in Berlin. His previous work includes developing camouflage from face detection (CV Dazzle) and thermal imaging (Stealth Wear). Harvey has taught at New York University, participated in the Belligerent Eyes workshop at Prada Foundation and the Uncertain Images workshop at the University of Copenhagen, and contributed to the Tabula Rasa project on spoofing and anti-spoofing. Harvey's multidisciplinary work and collaborations have been featured widely in publications from the Air Force Times to the New York Times, featured on BBC, and mentioned in a tweet from the Pentagon.