Sara Bezovšek, Beti Frim, Neo Nor
Chronically Online
Curated by
Lara Mejač, Ugo Pecoraio, Heiko Schmid
Exhibition
2 February–28 February 2026
KUNSTSURFER
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In today’s hyper-commercialized online environment, artists Sara Bezovšek, Beti Frim, and Neo Nor hijack digital advertisements to disrupt our scrolling habits. Their work invites us into their own digital worlds, where nostalgia for the early web intertwines with a critical examination of contemporary internet culture. In the group exhibition Chronically Online, their pieces linger between evoking the spirit of the first online communities and imagining what virtual spaces might yet become.
In their own distinct way, each artist of the exhibition explores how users navigate and inhabit online spaces. This includes analyzing meme logic and cultural absorption within the current cluttered digital environment, deliberately revisiting the DIY aesthetics of early web graphics, or creating virtual retreats from the constant demands of online performativity.
Neo Nor constructs snippets into a nightmarish world dense with niche gaming references and marginal characters surviving at the edge of systemic collapse. His post-digital dystopia reflects on the internet’s role as both an escape and a site of identity formation, while at the same time alluding to the unpolished, ‘ugly’ aesthetics of the early web. The revival of this visual language, which contrasts sharply with today’s minimalist, commercial design, serves as a tool of playful resistance.
Sara Bezovšek draws inspiration from the 2010s phenomenon of online personality quizzes, inviting users to “find out what their online personality is.” By answering a series of questions, the participants move through various belief systems, political opinions, and ideological paths. Beneath its engaging surface, which reflects the logic of online consumption, the project critically examines how the algorithmically informed worldview is constructed and commodified within today’s saturated media landscape.
The overwhelming feelings of the average internet user are also captured in Beti Frim’s whimsical digital sanctuaries, which serve as a response to the relentless commercialization and performance pressure of contemporary online life. Her work offers a utopian retreat, a quiet refuge built within a dreamy, girlish aesthetic full of past online references and memes. Another layer of the project, conceived as a step-by-step online manual for Means of escapism, subverts the productivity-driven logic of the internet and invites exhausted users to slowly disconnect.
Beneath the exhibition’s critical engagement with today’s internet culture runs an undercurrent of nostalgia for a time when the web felt more manageable, slower, less monetised, and more community-oriented. But rather than longing for the simpler times, the Chronically Online exhibition reclaims agency within ad spaces and uses the attention economy’s own tools to question whether we could imagine the internet in another way.
In an era where meaning dissolves with every scroll, where memory lasts only as long as a story’s fleeting lifespan, and where ads, posts, and notifications wage a relentless battle for our attention, these artists ask: Can we redesign the structures of the internet? Through their work, they not only question the status quo but also imagine alternative ways of existing online.
THE AUTHORS
Sara Bezovšek is a new media artist working in the fields of internet art, experimental film and graphic design. Her artistic practice is characterized by reappropriation of online and pop cultural materials. Using a dense visual language of references, she taps into the collective imaginarium and constructs engaging narratives that are both a critique and a celebration of the highly saturated online media landscapes we navigate daily.
Beti Frim (aka Pixel Bambi) completed her Bachelor’s degree in Visual Communication and is continuing her Master’s degree in Video and New Media at the Academy of Fine Arts and Design in Ljubljana. Through the interplay of analog and digital media her work focuses on the theme of coexistence of human and non-human entities. By exploring post-internet aesthetics in combination with nature, she seeks connections between different perspectives in a visually oversaturated world.
Neo Nor completed his undergraduate studies in video and new media at the Academy of Fine Arts and Design in Ljubljana, where he is also pursuing a Master’s degree in the same field. He works mainly in digital techniques such as video, animation, digital graphics and video games. In his artistic practice he uses world-building, storytelling and the creation of different narratives to explore dream states and the blurred boundaries between the imaginary world and reality.
THE CURATORS
Lara Mejač is an art historian and independent curator based in Ljubljana. In her curatorial practice, she focuses on digital culture through experimental exhibition models and critical reflections on contemporary technologies, their societal power structures, and their political and environmental implications. She has curated and produced exhibitions across Slovenia and internationally. In 2021, she curated the online exhibition Accept and Continue, a project she later explored further in her master’s thesis on the history and specificities of online exhibitions. She is the co-founder and member of the curatorial team of ETC. magazine.
Dr. Heiko Schmid is an art historian, curator and author based in Zurich. He holds a PhD from the Academy of Media Arts Cologne. His research focuses on media art and digital culture, cultural history of technological and the science fiction genre, posthumanism, contemporary comics, and outer space as a site of technocultural imagination. Through his combined academic and curatorial practice, he connects historical scholarship with speculative and future-oriented approaches to art, media, and technology.
Ugo Pecoraio is an independent curator and advisor specializing in digital culture, innovative exhibition formats, and cross-disciplinary collaborations. His curatorial practice is situated at the intersection of avant-garde artistic practices, institutional critique, technology, design, activism, and subcultures. He is currently the head of communications department at HEK (House of Electronic Arts) in Basel, while also collaborating on various projects aimed at fostering dialogue, questioning existing systems, and collectively imagining more open, just, and compassionate futures.
CREDITS
Author: Sara Bezovšek, Beti Frim, Neo Nor
Curator and author of the text: Lara Mejač, Ugo Pecoraio, Heiko Schmid
Banner design: Jaka Juhant
Production: Aksioma – Institute for Contemporary Art, Ljubljana and KUNSTSURFER Association, 2026