Ratings Suck!!! How Did We Even Get to This Point????

Reviews shape the perception and experience of places, services and products, influencing our decisions on everything from restaurants and doctors to the products we buy and the places we visit. One of the most widely used evaluation schemes online is the five-star system where one stands for “very bad” and five for “very good”. But how did we end up in a world where everything is rated and evaluated according to personal taste? And where do we go from here?