FaceOrFactory
The Face of Corporate Building

Exhibition
24 August–23 September 2022
Aksioma | Project Space, Ljubljana

Part of U30+ production programme for supporting young artists

The Face of Corporate Building is a research project that explores various strategies of formulating narratives and specific rhetorical patterns that are crucial in creating artistic NFT platforms. The process of documenting and analysing the phrases, online posts, statements of platforms and individual examples of  NFT artworks and events is designed as a video game in which the visitors gradually discover the specific economic and digital landscape as a new form of contemporary mythology in which the (human) face is ambivalently involved: on the one hand, the place of identity and representation, on the other, the front side, the face of discourses, economic transactions and political neutralisation. By collaging various pop and theoretical references and the form of trivia quizzes and appropriating the visual language of NFT platforms, the video game presents a critical reading of contemporary NFT production, while the project constantly ironically analyses the (impossible) position of its own creators, their working conditions and art practice to the formulation of the very critique of the contemporary economic market.  

THE AUTHOR

FaceOrFactory (Aljaž Rudolf and Eva Smrekar) is an art platform that uses various approaches to explore the characteristics, the place and the functions of the (human) face in contemporary society. By harvesting DNA samples and the photogrammetry of the faces of volunteers, who become members of the FaceOrFactory corporation by donating their biological and digital material, the platform creates its own facial and informational archive, which represents the main material of its artworks. So far, FaceOrFactory’s works have been exhibited at the Kapelica Gallery, the Simulaker Gallery, Ars Electronica (Linz), Bozar (Brussels) and the 36^th Youth Salon (Zagreb).