NAME Readymade

Vv. Aa.

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Does the name of the artist say more about society or about the individual? And what kind of knowledge does the name of the artist carry?
The book includes nine essays, one interview and documentation about the Janez Janša project, which took place in the summer of 2007, when three artists from Slovenia legally changed their names to “Janez Janša,” the name of the right-wing Prime Minister at that time. Starting from the question whether it is actually an art project or rather a private gesture, as the three artists had claimed, each author explores one of the implications of this “re-naming action” and the questions it raises in different fields – from the legal aspects in a comparative study, to the media impact.
Re-naming brings to light the importance of the name as a vehicle of individuality, of property and marketability – themes that are particularly relevant in the Western art system.

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NAME Readymade
Texts: Blaž Lukan, Amelia Jones, Zdenka Badovinac, Miško Šuvaković, Catherine M. Sousloff, Tadej Kovačič, Aldo Milohnić, Antonio Caronia, Lev Kreft, Jela Krečič
Language: English
Edited by: Janez Janša, Janez Janša, Janez Janša
Publisher: Moderna galerija / Museum of Modern Art
Translations: Polona Petek, Tamara Soban, Jana Renée Wilcoxen, Denis Debevec
Language editing: Camille Acey, Dean DeVos
Design: Kontrastika Studio
Producer: Steirischer Herbst
Aksioma – Institute for Contemporary Art, Ljubljana
Maska – Institute for publishing, production and education, Ljubljana, 2008
Supported by: the Ministry of Culture of the Republic of Slovenia and the Municipality of Ljubljana
Printed by: Cicero Ljubljana
Distributed by: Revolver
Published in the occasion of the exhibition NAME Readymade,Forum Stadtpark, Steirischer Herbst, Graz, Austria, 2008

Related event: NAME Readymade

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